The Showcase Magazine - Salutes




By Lauren Holstein


Hair is often referred to as the crown of the head, as it’s a part of what can make every person look and feel their best. Amir Suleiman, owner of Royal Lounge, not only wants customers to be happy with their appearance after getting a cut or shave at his shop, but he wants them to feel like they were treated at the comfort level of a king or queen. “I’m trying to make everyone feel at home.” Focused on quality cuts and customer experience, Suleiman opened shop in the Quail Run shopping center on April 8th.

After 11 years of experience in other barber shops, Suleiman decided to branch out onto his own. He wants to provide the “best service for people in the town” by bringing his most talented barber friends along with him. Fellow barbers at the shop include Roberto, Martin, and Andy. “They’re so respectful with clients and great with kids. They are very talented and know their craft,” says Suleiman. Together the group has been providing barber services for around 8 years as they began cutting hair in their early teens. “Cutting hair is not a job for us, it’s a hobby. We learned it and we love it. When we cut hair, it’s not about the money, it’s about making the customer happy and having them walk out happy,” says Suleiman.

Services include cuts for men, women, and kids, fades, design work, eyebrow waxing, and threading, facials including black, gold, and white masks, and a classic Manhattan shave. “We welcome everybody! We want to become a neighborhood business, a place for the entire family.” Suleiman plans on offering competitive pricing. “I don’t want people to break their necks over pricing.” This includes $15-dollar haircuts for clients 60 plus and discounts for military and law enforcement. He and the staff also plan to go to senior homes to cut their hair for free.

When it came to designing the space, Suleiman had his client’s in mind. “I want customers to come in and be comfortable. I don't have plastic chairs. Instead, I have custom made couches. I want them to think they are in their own living room,” says Suleiman. He even invites clients to change the channels on any of the five TVs and play video games. He plans on launching a monthly FIFA program to engage clients in a video game competition.

When it comes to his experience and education, Suleiman credits his cousin Moe. “I wouldn't be here without him,” says Suleiman. “He taught me everything at Moe’s Barber’s Shop.” After learning from his cousin, Suleiman knew that he wanted to be a barber and furthered his education to become a Licensed Barber through the Robert Fiance Beauty School in North Plainfield. The in-field experience he was able to gain working at his cousin's, as well as other shops for 5-10 years, let him experience the good and the bad. He plans to learn from all his experiences to make his own business thrive.

Royal Lounge is open seven days a week. Hours of operation include Monday through Thursday from 9 am to 7 pm, Friday to Saturday from 9 am to 8 pm, and Sunday from 9 am to 2 pm.