The Showcase Magazine - Salutes




By Jessica Sorentino


These days, it’s easy to get overwhelmed by options when shopping for anything. Shopping for your wedding, however, should not be a difficult task. Since 1958, Jefre Bridals has been serving brides in the area, making each one feel as unique and special as her day should be.

Jefre Bridals specializes in bridal and formal wear…targeting specifically everything you need for a wedding. They have wedding gowns, bridesmaid dresses, mother of the bride dresses, tuxedoes and more. As home to a number of reputable dress manufacturers, Jefre explained he only sells high-quality design.

“With the internet, people don’t always know what they’re getting,” he said. “Our manufacturers are trustworthy, and you can expect exactly what you’re promised when you shop here.”

Including alterations! There is also a seamstress right in Jefre Bridals. This is a huge deal because oftentimes, newer stores don’t have the option for alterations done on premise. Having your dresses altered in person – as opposed to being sent out - can save a lot of time, money and peace of mind.

“We’re not a large store, but we have a lot to offer,” Jefre said. “We treat everyone like we would want to treat ourselves.”

These are the qualities that are at the core of Jefre Bridal, dating back to its original opening.

Jefre, current owner of the family business, said the first family shop opened when his grandparents came to America from Russia. They were tailors to the Czar and escaped during the Russian Revolution. When they arrived in New Brunswick, they opened a ready-to-wear boutique, and it proved to be very successful.

Then, in the 1960s, his father decided they should specialize their offerings. Because of the new concept of department stores, specialization was becoming a more popular thought among small business owners. It was around this time they moved the ready-to-wear store to Plainfield, and soon after turned it into a bridal store.

In 1971, the store made its final move to 219 Route 22 in Green Brook, where it still currently resides. Jefre feels the store is where it should be in all aspects, and customers can expect to receive thorough care for years to come.

“We don’t want to grow too big where we won’t be able to keep our service for our clientele,” he said. “We’ve been here since the ‘70s, and we’re now doing weddings for daughters of our original customers. Being a part of that family cycle is really nice.”

Please note that Jefre Bridals does operate on an appointment-basis. However, if a staff member is free when you walk in with no appointment, they will gladly help you.

“We’ll help anybody…long as someone is available to!” Jefre said.

You can call Jefre Bridals to schedule an appointment at 732-968-7733, or visit their website for more information (www.jefrebridals.com) and look them up on Facebook and Instagram. The shop is open Monday through Thursday from 11 -8, Friday 11 to 5 and Saturday from 10 to 5.