The Showcase Magazine - Salutes

By Lauren Holstein

Your body is your vehicle. To keep your engine running, one must fuel up consistently with health-giving foods. Pita on Essex Street of Millburn has been consistently helping their customers ‘fuel up’ since opening the doors to their Mediterranean eatery in August of 2016. All their flavorful options, such as their crisp falafel, savory shawarma, and hummus are served fresh in a fast-casual environment. “We serve homemade specialties like Sabich, Shakshuka, Malawach, and Malabi. Our pita is fresh and all items are made to order,” says co-owner Yehuda Ozeri.

In May of 2015, owners Tony Moass and Yehuda Ozeri, decided to showcase their Israeli roots in restaurant form. The timing was right as Moass was on the verge of selling his previous restaurant and Pita on Essex was born. The pair, along with their wives, has a long history of friendship. Prior to joining forces on the restaurant, they attended the same synagogue for 15 years. With the idea of partnership on the table, Tony’s wife Rhonda took the reins and found a storefront in Milburn. The specific selling factors for the location were ease of parking, an accessible location for their customer base, and lack of competition or similar food options in the area.

After the location was decided upon, Moass and Ozeri began creating the menu for Pita on Essex Street. This was an opportunity for the pair to show off their Israeli specialties and passion for well-prepared, delicious made-to-order food. They wanted customers to have access to the classics, such as soup, salad, platter, shawarma, or kebab, fresh and ready. Current customer favorites include the falafel, tabbouleh, babaganoush, and couscous, due to their well-prepared, finely chopped ingredients. Meals are served with a choice of rice, couscous or French fries.

Plant-based protein sources are all the rage at the moment. In addition to their fresh ingredients, Pita on Essex Street provides vegetarian and gluten-free options. Their authentic falafels are made with ground chickpeas instead of wheat flour as a healthier alternative for gluten-sensitive patrons.

In you have a sweet tooth, Pita on Essex Street has two traditional dessert options to offer. A delectable mixed Baklava and creamy Malabi are available to choose from.

Delivery and takeout options are available for busy days at the office or late nights during the week. Pita on Essex Street provides catering for private parties or work events. Give them a call to inquire on platter and pricing options!

Moass and Ozeri are happy to have found the perfect location in Milburn where they can consistently serve up healthy, fresh food to their customers. They’re hoping to be around for the long haul and perhaps expand to multiple locations one day.

Pita on Essex Street is open on Tuesday through Thursday from 11 am to 9 pm; Friday from 11 am to 10 pm; Saturday from 12 pm to 10 pm; Sunday from 12 pm to 8 pm and they are closed on Mondays.